KEENE, N.H.-- Keene State College Athletics and WePlayed Sports today announced the launch of Own The Moment, a new digital collectibles marketplace that transforms highlights and historic athletic moments into collectible digital experiences for fans, alumni, and supporters.  

The online market place can be accessed by clicking here: https://ownthemoment.weplayed.com/keenestate.

As the first school in the Little East Conference to adopt the WePlayed platform, Keene State continues its commitment to innovation and storytelling across Keene State Athletics. The launch of Own The Moment builds on that momentum, creating a new way for the Keene State community to relive iconic moments, celebrate student-athletes, and support the future of the department.

Powered by WePlayed's AI-driven content platform, Own The Moment automatically transforms game highlights into collectible digital moments available directly through a Keene State branded marketplace. The platform will feature both current-season highlights and a growing collection of Legacy Moments, celebrating some of the most memorable performances, milestones, and championship-era moments in Keene State Athletics history. From buzzer-beaters and record-breaking performances to postseason runs and unforgettable individual achievements, Own The Moment gives Owl fans a new way to stay connected to the moments that define the program.

"We've been very impressed with our partnership with WePlayed, and we're excitedto build on that with Own The Moment," said Marty Testo, Director of Athletics at Keene State. "This is an innovative step forward for our department — not only enhancing how we connect with our alumni and fans, but also creating new opportunities to support our programs and student-athletes."

"As the first school in the LEC to adopt the WePlayed platform, we've seen the impact of bringing our content to life," added Abe Osheyack, Associate Athletic Director at Keene State. "Own The Moment takes that a step further, giving our community a new way to engage with Keene State Athletics while helping drive meaningful support for our programs."

The launch comes at a time when athletic departments across the country are exploring new ways to engage their communities and create sustainable support around their programs. By extending highlights beyond social media and into a permanent digital marketplace, Own The Moment creates a new layer of connection between schools and the fans who follow them most closely.

"Keene State has always been willing to think differently and lean into innovation," said Spencer Rubin, EVP of Sales & Marketing at WePlayed Sports. "What makes this launch exciting is the depth of history and tradition behind Keene State
Athletics. There are so many moments, athletes, and championship stories that still resonate with alumni and fans today, and Own The Moment creates a completely new way to celebrate and reconnect with them."

The Keene State Own The Moment marketplace is expected to continue expanding throughout the year, with new moments, collections, and historical content added on an ongoing basis.