KEENE, N.H. – The Keene State athletic department is proud to announce its new partnership with Influxer, offering student-athletes the opportunity to capitalize on their name, image, and likeness (NIL) by selling personalized merchandise.

As an officially licensed vendor, Influxer will create co-branded apparel featuring student-athletes' names and numbers, allowing fans to purchase customized gear. Through this partnership, Influxer will also provide student-athletes with valuable education and training in areas such as marketing, entrepreneurship, and personal branding.

"Influxer is excited to partner with the Owls to bring this incredible NIL opportunity to Keene State," said Keith Miller, Vice President at Influxer. "The dedication shown by Marty Testo and the athletic administration, has been instrumental in emphasizing both the business learning experience and the potential financial benefits for student-athletes."

Every student-athlete at Keene State will have the chance to design their own web page where fans can purchase personalized gear, including shirts, blankets, tumblers, and other branded apparel.

"We are excited to work with Influxer to continue providing our student-athletes with a well-rounded and enriching experience at Keene State," said Director of Athletics Marty Testo.

"This partnership not only offers a unique revenue stream for student-athletes but also provides invaluable business education that will serve them beyond their college careers."

Influxer will handle all aspects of fulfillment and customer service, while working closely with Keene State and its student-athletes to develop creative marketing strategies. Influxer partners with 400-plus universities across NCAA divisions I, II, and III to support NIL initiatives.